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About Us

About Us

Bel Brands USA is a subsidiary of Fromageries Bel, a family-owned cheese maker headquartered in Paris, France. Although our roots are in Paris, we are thriving here in the US, in part because at Bel Brands USA we like to keep things fun and interesting. We’re always coming up with new ways to make cheese part of a tasty meal or a fun snack.

Fromageries Bel produces more than 30 local and international cheese brands that are sold in more than 120 countries around the globe. USA favorites include popular cheese spreads marketed under the Boursin®, Kaukauna® and WisPride® labels. We also market Price’s® pimiento cheese spreads, a regional favorite.

Our three most popular brands hail from The Laughing Cow® and include The Laughing Cow® cheese wedges, Mini Babybel® cheese and The Laughing Cow® Smooth Sensations™ Cream Cheese Spread. And by popular, we mean creating obsessions. (The love letters can be a little awkward.) Both are individually wrapped and portion-controlled snacks. Their great taste and unique pull tabs create a one-of-a-kind snacking experience every time a piece is unwrapped.

Those who know The Laughing Cow® love The Laughing Cow®. Who wouldn’t love a brand that’s represented by a fun-loving cow…who wears earrings?

Members of the media, contact: Kimberly Mulcahy at 312-267-1840 or click here to send an email.