Unwrapping Decades of Laughter

Logo Laughing Cow Starburst

Creamy good since day one.

When you unwrap a wedge of The Laughing Cow®, you can slow down. Sit down. And relish every bite. Revel in the smooth, the savory, the rich, and the robust, and pair it with your favorite snacks - from apples to zucchini, from pretzels to crackers, breads, and more. The Laughing Cow is a creamy cheese that’s unexpected and unique. One that helps you take a moment out of your busy day to simply enjoy great snacking.

1921

Red Cheese Wheel from 1921

The Laughing Cow® cheese was born in Lons, France

1924

Cheese Wedge in foil from 1924

Leon Bel, the founder, changes the logo to a red cow with earrings!

The individual wedges wrapped in aluminum foil is created as we know it today!

1957

Cheese Packaging 1957

TLC Creamy Swiss Original is imported to the US from France

1975

Manufacturing Plant in 1975

Manufacturing begins in US (Leitchfield, KY)

1988

A second product, Creamy Swiss Light, is launched in France and later arrives in the US!

2006

Bel Brands USA office opens

2008

First TV commercial airs in the US

2010

More flavors are launched

2016

Cheese Dippers Introduction 2016

Launch of Cheese Dippers

2018

Cheese Cups 2018

Launch of Cheese Cups

Those who know The Laughing Cow love The Laughing Cow. Who wouldn’t love a brand that’s represented by a fun-loving cow… wearing red earrings?

The Laughing Cow mascot

The Laughing Cow has been proudly crafted in Leitchfield, Kentucky since 1975.

Nearly 400 employees work around the clock, producing 10 varieties with 8 wedges per pack. That adds up to more than 350 million wedges annually to keep our customers happy! Cheese, anyone?

Bel Brands USA

Bel Brands USA

Bel Brands USA is known for making cheese that makes a difference! Our brands add panache to any snack or meal. Bel Brands USA, headquartered in Chicago, Illinois, is the maker of The Laughing Cow and Mini BabyBel®, two of our most popular brands. And when we say “popular,” well, let’s just say we’ve been known to create obsessions… the love letters can be a little awkward.

Bel Brands USA also manufactures and markets a number of gourmet and cold pack cheeses, including Boursin®, Kaukauna®, Merkts®, Owl’s Nest®, Price’s®, Wispride®, and other private label cheese spreads.

Our parent company, Fromageries Bel, is headquartered in Paris and still family-owned more than 90 years after we made our first cheese.