Unwrapping Decades of Laughter

Logo Laughing Cow Starburst

Creamy good since day one.

When you unwrap a wedge of The Laughing Cow®, you can slow down. Sit down. And relish every bite. Revel in the smooth, the savory, the rich, and the robust, and pair it with your favorite snacks - from apples to zucchini, from pretzels to crackers, breads, and more. The Laughing Cow is a creamy spreadable cheese that’s unexpected and unique. One that helps you take a moment out of your busy day to simply enjoy great snacking.


Red Cheese Wheel from 1921

The Laughing Cow® cheese brand was born in Lons, France

Red Cheese Wheel from

The original cow logo was based on a cow drawn by Benjamin Rabier which adorned trucks carrying meat to the front lines during WW1.


Red Cheese Wheel from 1924

Leon Bel, the founder, makes Laughing Cow logo history by changing the logo to a cow with earrings.

The individual wedges wrapped in aluminum foil is created as we know it today!


Red Cheese Wheel from 1957

TLC Creamy Swiss Original is imported to the US from France


Red Cheese Wheel from 1975

Manufacturing begins in US (Leitchfield, KY)


A second product, Creamy Swiss Light, is launched in France and later arrives in the US!


Bel Brands USA office opens


First TV commercial airs in the US


More flavors are launched


The Laughing Cow launches new brand purpose: Inspire people to choose to laugh at life.


Red Cheese Wheel from 2021

Celebrating 100 years of The Laughing Cow


Red Cheese Wheel from 2023

The Laughing Cow releases the first US‑specific limited‑edition packaging


Red Cheese Wheel from 2024

A new flavor, Creamy Jalapeño, is introduced, and The Laughing Cow launches a new Plant‑Based product range

Those who know The Laughing Cow love The Laughing Cow. Who wouldn’t love a brand that’s represented by a fun-loving cow… wearing red earrings?

The Laughing Cow has been proudly crafted in Leitchfield, Kentucky since 1975.

Nearly 400 employees work around the clock, producing 7 varieties with 8 wedges per pack plus 2 varieties of our 16 wedge double pack. That adds up to more than 350 million wedges annually to keep our customers happy! Cheese, anyone?

Bel Brands USA

Bel Brands USA

Bel Brands USA is known for making cheese that makes a difference! Our brands add panache to any snack or meal and the Laughing Cow history is one full of flavor. Bel Brands USA, headquartered in Chicago, Illinois, is the maker of The Laughing Cow and Mini BabyBel®, two of our most popular brands. And when we say “popular,” well, let’s just say we’ve been known to create obsessions… the love letters can be a little awkward.

Bel Brands USA also manufactures and markets a number of gourmet and cold pack cheeses, including Mini Babybel®, Boursin®, Kaukauna®, Merkts®, Price’s®, Nurishh, and other private label cheese spreads.

Our parent company, Fromageries Bel, is headquartered near Paris, France, and is still family-owned more than 90 years after we made our first cheese.